Have you wondered why your email marketing campaigns are being ignored? Why no one is clicking on your PPC ads? Maybe your headline doesn't have the punch that make your target market curious and want to open your ad or email.
Headlines are either Intellectual, Empathetic or Spiritual. What you offer, depends on how you want your headline to come across. For example, I market a product/service so I want my headlines to come across Intellectually.
The good news is, I found a tool that will score your headline BEFORE you even use it. My headline that I'm using on this post scores a 40.00% Intellectually/Empathetic. Pretty darn good.
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